founders
Dean Lester
Dean founded Bravestar from a journey through adversity and transformation.
Drawing on personal experiences of injury, mental health struggles, and growth, he believes true performance is holistic—encompassing mind, body, and soul.
With a history in strength and conditioning training, he understands performance and recovery. Knowledge and skills honed while preparing Uruguay and Fiji for 2 Rugby World Cups and an Autumn Nations Cup respectively, stoked his passion for ultimate physical performance and holistic wellbeing—the pillars of the brand itself.
Bravestar is built on this philosophy supporting, not just professional athletes, but everyday people to develop resilience, strength, and self-awareness.
Through a blend of physical conditioning, coaching, and psychological wellness, Dean continues to help others achieve lasting wellbeing—honouring every part of their story, and empowering them to thrive, both on and off the field.
founders
Chris McKeown
Chris combines his lifelong passion for health and sport with a love of well-made athletic apparel.
A former amateur athlete, participating in various sports, and regular gym-goer, he has always valued quality gear and thoughtful design.
Competing in individual sports refined his resilience, while being honoured with captaincy of team sports in the past, he values and understands the importance of good leadership and togetherness.
Now in his 50s, he no longer competes but remains dedicated to mobility and flexibility while appreciating the importance of good rest.
With a strong 25-year background in design he is driven to create products that support long-term comfort and wellbeing, blending his athletic experience with a commitment to stylish, functional garments for everyday life.